Star Estate is hiring an Assistant General Manager – Digital Marketing in Bengaluru. Competitive pay (up to ₹13 LPA), strategic leadership role, opportunity for growth, certifications welcomed. Apply today.
Digital transformation has reshaped how businesses operate, and real estate is no exception. The demand for skilled professionals who can lead marketing strategies, drive online presence, and create measurable business impact is growing rapidly. If you are looking for a career move that combines leadership, strategy, and innovation, this opportunity at Star Estate might be the perfect fit.
The company is inviting applications for the position of Assistant General Manager – Digital Marketing at its Bengaluru office. This role not only promises a competitive salary but also opens doors to long-term career growth in one of the fastest-evolving industries.
Job Summary
| Position | Assistant General Manager – Digital Marketing |
|---|---|
| Company | Star Estate – Leading Real Estate Consulting Firm |
| Location | Bengaluru |
| Salary | Up to ₹13 LPA |
| Working Days | 6 Days a Week |
| Office Timings | 10:30 AM – 7:00 PM |
About Star Estate
Star Estate is recognized as one of the leading real estate consulting firms in India, with a strong presence in multiple cities. Known for its client-first approach, transparency, and innovative solutions, the company has been a trusted name for individuals and businesses seeking residential and commercial properties. Its growing focus on digital transformation has made digital marketing a core driver of its success, creating exciting opportunities for marketing professionals to contribute to its journey.
Job Overview
The role of an Assistant General Manager – Digital Marketing is not just about managing campaigns. It requires a strategic mindset to align digital initiatives with business objectives. As real estate is a highly competitive and customer-driven market, the professional stepping into this role will play a pivotal part in driving leads, building brand visibility, and strengthening customer engagement.
Key Responsibilities
- Designing and executing digital marketing strategies aligned with company goals.
- Managing paid campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn.
- Leading SEO and content initiatives to enhance organic visibility.
- Overseeing social media marketing and online brand reputation management.
- Analyzing campaign performance and reporting actionable insights.
- Coordinating with sales and product teams to ensure lead quality and conversion.
- Exploring new technologies and digital trends to keep campaigns competitive.
Core Skills Required
- Strong knowledge of SEO, SEM, PPC, and analytics tools.
- Expertise in managing high-budget performance marketing campaigns.
- Proficiency in content strategy and social media management.
- Ability to lead a digital marketing team and manage cross-functional collaboration.
- Excellent analytical and problem-solving skills.
- Strong communication and leadership qualities.
Salary and Benefits
The position offers a salary of up to ₹13 LPA, which is highly competitive compared to industry standards for similar roles in Bengaluru. Apart from monetary benefits, the role comes with:
- Exposure to large-scale real estate marketing campaigns.
- Opportunities to work with senior leadership and decision-makers.
- Career growth prospects in a fast-expanding industry.
- Learning and development in emerging digital tools and technologies.
According to industry insights shared by Naukri.com, digital marketing leadership roles in India are expected to see an upward trend, with rising demand in real estate, e-commerce, and finance sectors.
Eligibility Criteria
- Bachelor’s or Master’s degree in Marketing, Business Administration, or related fields.
- 8–12 years of proven experience in digital marketing, with at least 3–4 years in leadership roles.
- Hands-on knowledge of analytics platforms such as Google Analytics, SEMrush, or similar tools.
- Prior experience in the real estate sector will be an added advantage.
Location Advantage
Bengaluru is not only India’s technology hub but also a fast-growing market for real estate. The city provides a thriving ecosystem for professionals in marketing and technology. Working in Bengaluru means exposure to a competitive market, networking opportunities, and access to the latest industry trends.
Growth Opportunities
Taking up the role of Assistant General Manager – Digital Marketing at Star Estate offers immense potential for long-term growth. Professionals in this position can look forward to:
- Becoming part of the senior leadership team over time.
- Gaining expertise in real estate-specific digital marketing strategies.
- Accessing professional certifications such as Google Ads, HubSpot Inbound Marketing, and Digital Analytics courses to strengthen career prospects.
- Transitioning into broader roles such as Chief Marketing Officer or Head of Strategy in the future.
Digital marketing is among the most rewarding career paths today, and real estate adds a dynamic layer of growth to it. Industry reports by LinkedIn Business highlight that digital marketing specialists are among the most in-demand roles worldwide, making this position a smart career move.
Who Should Apply
This opportunity is ideal for professionals who:
- Have a passion for strategy-driven digital marketing.
- Possess strong leadership qualities and can manage teams effectively.
- Are ambitious, results-driven, and thrive in fast-paced environments.
- Want to build a long-term career in real estate marketing.
Is This a Filler Job or a Career-Oriented Role?
Far from being a filler job, this role is designed for ambitious professionals who aim to leave a mark in the industry. With its combination of leadership responsibilities, exposure to cutting-edge marketing practices, and career advancement opportunities, this is a career-defining role.
Why You Should Grab This Opportunity
- Competitive pay package with up to ₹13 LPA.
- Opportunity to shape digital strategies in one of India’s top real estate firms.
- Career growth with continuous learning and development.
- Exposure to a rapidly expanding industry.
Tips for Success in This Role
- Stay updated with the latest digital marketing trends and tools.
- Invest in certifications to expand your expertise.
- Develop strong analytical skills to interpret data effectively.
- Build cross-department collaboration for better campaign outcomes.
- Maintain a customer-centric approach to marketing.
The Bigger Picture
The real estate industry is undergoing a digital revolution, and companies like Star Estate are leading the way. By joining as Assistant General Manager – Digital Marketing, you position yourself at the intersection of technology, strategy, and business growth. The role offers not just financial rewards but also professional recognition and long-term career security.
Apply Now
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